KNOT was founded by designer Alexandra Carlsen as a way to inspirit new shoes, but more importantly the shoes we already own. She strongly felt an absence of nice shoelaces on the market, and had the urge to simply embellish her shoes with real 925 silver and gold plated jewelry.

 ”Wearing sneakers everyday, I felt like the market was missing ways of making them more personal, fun, and to express different moods. I love playing around with my outfits and as a shoe designer I of course think of my footwear as a big part of that. I wanted to find a way to change the look of my feet without having to buy new shoes. This resulted in the idea of really nice shoelaces in a number of colours, and even further to put jewelry on my shoes. Who doesn’t want to have jewelry on their feet? I love to mix old with new, which also is the philosophy for KNOT. It´s cool to wear your old sneakers, but just revamp them with fresh shoelaces and our jewelry. As part of a sustainable lifestyle I also like when I can use my items in different ways. I don’t want people to restrain their idea of what my products are for; therefor the design is adapted to broaden the area of use. A jewelry pendant can be put on your shoelaces, in your earring hoops, on a chain necklace or simply cut of the shoelace and wear as a necklace or bracelet. I want people to think outside the box. Why not tie a lace with a pendant around a napkin to create a beautiful table setting?”